Sec-38, Rai Industrial Area, Sonipat, Haryana
Welcome to Urban Chef ("Company," "we," "our," or "us"). Your privacy is important to us, and we are committed to protecting your personal information while providing you with a secure and seamless shopping experience.
This Privacy Policy explains how we collect, use, disclose, store, process, and safeguard your personal information when you visit or use our website https://urbanchef.com purchase our products, communicate with us, or otherwise interact with our services.
By accessing or using our website, creating an account, placing an order, subscribing to our communications, or providing your information, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
If you do not agree with this Privacy Policy, please discontinue the use of our website and services.
Hunar Bharat is an online fashion and lifestyle brand offering ethnic wear, apparel, accessories, and related products through its eCommerce platform.
The website is owned and operated by Easy Shopping Mart, India.
For privacy-related queries, you may contact us using the details provided at the end of this Privacy Policy.
This Privacy Policy applies to:
Visitors of our website
Registered users
Customers placing orders
Newsletter subscribers
Individuals contacting customer support
Participants in promotional campaigns
Mobile website users
International customers
This Privacy Policy applies regardless of the country from which you access our website.
We strive to comply with applicable privacy and data protection laws, including but not limited to:
Digital Personal Data Protection Act, 2023 (DPDP Act)
Information Technology Act, 2000
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules
UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Where applicable, we endeavor to comply with relevant U.S. privacy laws including:
California Consumer Privacy Act (CCPA)
California Privacy Rights Act (CPRA)
Other applicable state privacy regulations
UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (PDPL)
Where local privacy laws grant additional rights, those rights shall apply to eligible users.
For the purposes of this Privacy Policy:
Personal Information means any information that identifies, relates to, describes, or can reasonably identify an individual.
Processing means collecting, storing, organizing, using, sharing, modifying, transferring, deleting, or otherwise handling personal information.
User, Customer, or You refers to any individual accessing or using our website.
Cookies are small text files stored on your device to improve website functionality and user experience.
Service Providers means third-party organizations that assist us in operating our website and providing services.
Device Information refers to technical information automatically collected from your browser or device.
We collect different categories of information depending on how you interact with our website.
When you interact with our website, you may voluntarily provide information including:
Full Name
Email Address
Mobile Number
Billing Address
Shipping Address
State
City
Postal Code
Country
Company Name (if applicable)
GST Number (where applicable)
Order Notes
Customer Support Messages
Product Reviews
Wishlist Information
Account Login Credentials
Password (stored securely in encrypted form)
When you purchase products from us, we collect:
Order Number
Purchased Products
Product Variants
Quantity
Order Value
Discounts Applied
Coupons Used
Shipping Charges
Taxes
Payment Status
Delivery Status
Return Requests
Exchange Requests
Refund Requests
Payments may be processed through secure third-party payment providers.
Depending on the payment method selected, information may include:
Payment Method
Transaction ID
Payment Status
UPI Reference Number
Bank Reference Number
Card Type (where applicable)
Important: We do not store your complete debit card, credit card, CVV, or banking credentials on our servers. Such information is processed directly by certified payment gateway providers.
If you create an account, we may collect:
Username
Password (encrypted)
Order History
Saved Addresses
Wishlist
Reward Points (if applicable)
Store Credits (if applicable)
When you communicate with us, we may collect:
Emails
Chat Messages
WhatsApp Conversations
Customer Support Requests
Complaint Details
Feedback
Survey Responses
These communications help us improve our services and resolve customer concerns.
We automatically collect certain technical information, including:
IP Address
Browser Type
Browser Version
Device Type
Device Model
Operating System
Screen Resolution
Time Zone
Preferred Language
Internet Service Provider
Referring Website
Exit Pages
Date and Time of Visit
We may automatically collect:
Pages Visited
Time Spent on Website
Product Views
Search History
Clickstream Data
Navigation Patterns
Shopping Cart Activity
Wishlist Activity
Checkout Activity
Abandoned Cart Information
We may collect information regarding your preferences, including:
Newsletter Subscription
Promotional Email Preferences
SMS Preferences
WhatsApp Marketing Consent
Product Interests
Shopping Categories
When you visit our website, certain information is automatically collected through technologies such as:
Cookies
Pixels
Web Beacons
Analytics Tools
Server Logs
Browser Storage
Tracking Technologies
This information helps us:
Improve website performance
Personalize shopping experiences
Remember your preferences
Analyze website traffic
Detect fraud
Enhance security
Improve customer service
Cookies are small text files stored on your browser or device to improve your browsing experience.
We use cookies to:
Keep you logged in
Remember your shopping cart
Save language preferences
Save country preferences
Remember recently viewed products
Improve website speed
Measure website performance
Understand user behavior
Prevent fraudulent activity
Enhance security
Some cookies expire when you close your browser, while others remain on your device until deleted or they expire automatically.
These cookies are necessary for the website to function properly.
Examples include:
Login authentication
Shopping cart
Checkout functionality
Payment processing
Security features
Disabling these cookies may affect website functionality.
These cookies help us remember:
Language settings
Region
Saved preferences
Wishlist
User interface customization
These cookies help us understand:
Website traffic
Most visited pages
Loading speed
Navigation behavior
Customer journey
The information collected is generally aggregated and does not directly identify individual users.
We may use analytics tools to understand:
Visitor numbers
User engagement
Product popularity
Bounce rates
Conversion rates
This helps us improve our products and services.
Subject to your consent where required, advertising cookies may be used to:
Display relevant advertisements
Measure campaign performance
Limit repetitive advertisements
Personalize marketing communications
Improve advertising effectiveness
We use the information we collect for legitimate business purposes, including:
Processing and fulfilling orders
Delivering purchased products
Managing customer accounts
Processing payments
Verifying customer identity
Preventing fraud
Detecting suspicious activity
Providing customer support
Managing returns and refunds
Improving our products
Improving website functionality
Personalizing your shopping experience
Recommending relevant products
Sending order confirmations
Providing shipping updates
Responding to inquiries
Conducting internal analytics
Monitoring website performance
Maintaining website security
Complying with legal obligations
Enforcing our Terms & Conditions
Conducting business operations
Managing promotional campaigns (where permitted)
We will only use your personal information for purposes that are compatible with the reason it was originally collected or as otherwise permitted by applicable law.
Where required by applicable law, we process personal information based on one or more of the following legal grounds:
Your consent
Performance of a contract (such as fulfilling your order)
Compliance with legal obligations
Protection of vital interests
Legitimate business interests, provided such interests are not overridden by your rights and freedoms
If we rely on your consent, you may withdraw it at any time, subject to legal or contractual restrictions.
By using our website, submitting information, creating an account, or placing an order, you consent to the collection, use, storage, and processing of your personal information as described in this Privacy Policy.
Where required by law, we will obtain your explicit consent before processing personal information for marketing communications or other activities that require such consent.
You may withdraw your consent at any time by contacting us or adjusting your communication preferences. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
We value your privacy and do not sell your personal information. However, we may share your information with trusted third parties where necessary to provide our services, fulfill your orders, comply with legal obligations, or operate our business efficiently.
We may share your information with:
Payment gateway providers
Banks and financial institutions
Shipping and logistics partners
Courier companies
Cloud hosting providers
Technology service providers
Website hosting companies
Customer support platforms
Email communication providers
SMS and WhatsApp service providers
Analytics providers
Advertising and marketing platforms
Fraud prevention and cybersecurity service providers
Professional advisors, auditors, accountants, and legal consultants
Government authorities or regulatory bodies where required by law
Business partners involved in providing our services
All third-party service providers are expected to maintain appropriate security measures and process your information only for authorized purposes.
To complete purchases securely, we work with trusted payment gateway providers.
Depending on the payment method you choose, payment processing may involve:
Credit Cards
Debit Cards
UPI
Net Banking
Wallet Payments
EMI Options
Buy Now Pay Later (where available)
International Payment Methods
Payment providers may collect payment-related information directly through secure encrypted channels.
We do not store:
Complete card numbers
CVV numbers
ATM PINs
Internet banking passwords
UPI PINs
Payment information is processed securely using industry-standard encryption by certified payment gateway providers.
To deliver your orders, we may share limited information with shipping and logistics providers, including:
Customer Name
Delivery Address
Contact Number
Email Address (where required)
Order Details
Parcel Weight
Delivery Instructions
This information is shared solely for order fulfillment, shipment tracking, customer notifications, returns, exchanges, and delivery confirmation.
Shipping partners are contractually expected to protect your personal information and use it only for delivery-related purposes.
When you contact us through email, telephone, WhatsApp, social media, or live chat, we may collect information necessary to:
Verify your identity
Resolve complaints
Respond to inquiries
Process returns or exchanges
Improve customer service
Maintain communication records
Monitor service quality
Customer support conversations may be recorded or retained for training, quality assurance, dispute resolution, and legal compliance.
With your consent where required by applicable law, we may send:
Promotional Emails
Product Launch Announcements
Exclusive Offers
Festival Discounts
Flash Sale Notifications
Wishlist Alerts
Back-in-Stock Notifications
Cart Reminder Emails
Customer Surveys
Loyalty Program Updates
SMS Promotions
WhatsApp Marketing Messages
You may unsubscribe from marketing communications at any time by:
Clicking the "Unsubscribe" link in our emails
Replying "STOP" where supported
Updating your account communication preferences
Contacting our customer support team
Transactional communications, such as order confirmations, payment receipts, shipping updates, and account security notifications, are not considered marketing messages and may continue to be sent.
Our website may integrate with third-party platforms to provide functionality, improve user experience, and support business operations.
These services may include:
Payment gateways
Shipping providers
Customer support software
Website hosting services
Email service providers
Marketing automation platforms
Analytics platforms
Social media integrations
Fraud detection services
Customer review platforms
Each third-party provider has its own privacy practices, and we encourage users to review their respective privacy policies.
We may use analytics tools to better understand how visitors interact with our website.
Analytics information may include:
Device type
Browser type
Operating system
Country or region
Session duration
Page views
Traffic sources
Click behavior
Navigation patterns
Conversion events
This information is generally aggregated and used to:
Improve website performance
Enhance user experience
Optimize product listings
Understand customer preferences
Improve website speed
Identify technical issues
Measure marketing effectiveness
Where required by law, analytics technologies are used only after obtaining appropriate user consent.
We may use advertising technologies to provide personalized advertisements and measure campaign effectiveness.
Advertising may occur through various online platforms and may involve:
Website visitors
Shopping behavior
Product interests
Cart abandonment
Purchase history
Audience segmentation
Campaign performance measurement
Advertising technologies may use cookies, pixels, tags, or similar technologies to improve the relevance of advertisements.
You may manage advertising preferences through your browser settings, cookie preferences, or applicable platform controls.
Our website may contain links or integrations with social media platforms.
If you choose to interact with these platforms through our website, the respective platform may collect information according to its own privacy policy.
Examples include:
Sharing products
Following our pages
Social login
Viewing embedded content
Customer engagement
Promotional campaigns
We are not responsible for the privacy practices of third-party social media platforms.
As an international eCommerce platform, your personal information may be processed or stored in countries other than the country in which you reside.
These countries may include:
India
United States
United Kingdom
United Arab Emirates
Other jurisdictions where our trusted service providers operate
Where personal information is transferred internationally, we take reasonable measures to ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.
Such safeguards may include:
Contractual protections
Security standards
Encryption
Access controls
Confidentiality obligations
Data processing agreements
Your information may be stored on secure servers maintained by us or our trusted service providers.
We implement appropriate technical and organizational measures to protect stored information against:
Unauthorized access
Loss
Misuse
Alteration
Disclosure
Destruction
Cybersecurity threats
Storage locations may vary depending on operational requirements and the locations of our infrastructure or service providers.
Protecting your information is one of our highest priorities.
We employ industry-standard security measures including, where appropriate:
Secure Socket Layer (SSL) encryption
HTTPS-secured connections
Firewalls
Access control mechanisms
Authentication procedures
Password protection
Data encryption during transmission
Security monitoring
Malware protection
Vulnerability assessments
Secure server infrastructure
Regular software updates
Restricted employee access based on business need
Although we strive to protect your information using commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
To protect our customers and business, we may use automated or manual processes to detect and prevent:
Payment fraud
Identity theft
Unauthorized account access
Suspicious transactions
Fake orders
Abuse of promotional offers
Chargeback fraud
Security incidents
Where necessary, suspicious activities may be reported to relevant financial institutions, payment providers, law enforcement authorities, or regulatory agencies.
If Hunar Bharat or its operating business undergoes:
Merger
Acquisition
Corporate restructuring
Asset sale
Insolvency
Investment transaction
Change of ownership
your personal information may be transferred as part of the transaction, subject to applicable law and appropriate confidentiality obligations.
Any successor entity will be required to honor the commitments made in this Privacy Policy unless you are otherwise notified.
Our website may contain links to third-party websites, applications, advertisements, or services.
We do not control and are not responsible for:
Their privacy practices
Their content
Their security measures
Their data collection methods
Their policies
We encourage you to review the privacy policies of any third-party websites before providing your personal information.
We may use limited automated processes to improve our services, including:
Product recommendations
Personalized shopping experiences
Fraud detection
Marketing segmentation
Customer preference analysis
Website optimization
These activities are intended to enhance user experience and business operations. Where required by applicable law, you may have the right to object to or request human review of certain automated decisions.
We collect only the personal information that is reasonably necessary for the purposes described in this Privacy Policy.
We do not intentionally collect excessive or unnecessary personal information and regularly review our data collection practices to ensure they remain appropriate and proportionate.
We rely on the information you provide to us. You are responsible for ensuring that your personal information is accurate, complete, and up to date.
You may update your account details at any time through your account settings or by contacting our customer support team.
Depending on your country or region, you may have certain rights regarding your personal information. We are committed to honoring these rights in accordance with applicable laws.
These rights may include:
Right to access your personal information.
Right to request correction of inaccurate or incomplete information.
Right to update your account information.
Right to request deletion of your personal information, subject to legal and contractual obligations.
Right to withdraw consent where processing is based on consent.
Right to restrict or object to certain processing activities where permitted by law.
Right to receive a copy of your personal information in a commonly used electronic format, where applicable.
Right to opt out of direct marketing communications.
Right to lodge a complaint with the relevant data protection authority.
We may request reasonable verification of your identity before processing any privacy-related request.
If you are located in India, you may have rights under the Digital Personal Data Protection Act, 2023 (DPDP Act), including:
Right to obtain information about the processing of your personal data.
Right to correct, complete, update, or erase your personal data.
Right to withdraw previously given consent.
Right to nominate another individual to exercise your rights in certain circumstances, where applicable.
Right to seek grievance redressal.
Right to file a complaint with the appropriate authority where provided under applicable law.
If you are located in the United Kingdom, you may have rights under the UK GDPR and the Data Protection Act 2018, including:
Right of access.
Right to rectification.
Right to erasure ("Right to be Forgotten").
Right to restrict processing.
Right to data portability.
Right to object to processing.
Rights relating to automated decision-making and profiling.
Right to lodge a complaint with the UK's supervisory authority.
Depending on your state of residence, including California where applicable, you may have rights that include:
Right to know what personal information is collected.
Right to access personal information.
Right to request deletion of personal information.
Right to correct inaccurate personal information.
Right to opt out of the sale or sharing of personal information, where applicable.
Right to limit the use of sensitive personal information where applicable.
Right not to receive discriminatory treatment for exercising your privacy rights.
Hunar Bharat does not sell personal information for monetary consideration.
If you are located in the United Arab Emirates, you may have rights under the UAE Personal Data Protection Law (PDPL), including:
Right to access your personal data.
Right to request correction.
Right to request deletion where legally permissible.
Right to restrict processing in certain circumstances.
Right to withdraw consent.
Right to receive information about how your personal data is processed.
Our website and services are intended for individuals who are at least 18 years of age or who are using the website under the supervision of a parent or legal guardian.
We do not knowingly collect personal information from children without appropriate legal authorization.
If we become aware that personal information of a child has been collected in violation of applicable law, we will take reasonable steps to delete such information as soon as practicable.
Parents or legal guardians who believe their child has provided personal information may contact us for assistance.
We retain personal information only for as long as necessary to:
Fulfill customer orders.
Provide customer support.
Process returns, exchanges, and refunds.
Maintain business records.
Comply with tax, accounting, and legal obligations.
Prevent fraud and abuse.
Resolve disputes.
Enforce our agreements.
Once retention is no longer necessary, we will securely delete, anonymize, or de-identify personal information, unless a longer retention period is required by applicable law.
Most web browsers allow you to manage or disable cookies through browser settings.
Please note that disabling certain cookies may affect:
Website functionality.
Shopping cart availability.
User login.
Saved preferences.
Checkout experience.
Personalized features.
You may also manage cookie preferences through any cookie consent mechanism made available on our website.
Where our processing of personal information is based on your consent, you may withdraw that consent at any time.
Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Please note that withdrawing consent may limit our ability to provide certain products, services, or website features.
You may request deletion of your personal information by contacting us using the details provided below.
Upon receiving a valid request, we will review and process it in accordance with applicable law.
Certain information may be retained where necessary for:
Legal compliance.
Fraud prevention.
Tax and accounting obligations.
Contract enforcement.
Ongoing dispute resolution.
Security purposes.
Some web browsers offer a "Do Not Track" (DNT) feature.
Because there is currently no universally accepted standard for responding to DNT signals, our website may not respond to all such browser requests. You may still manage cookies and advertising preferences through your browser settings or available consent tools.
Although we maintain reasonable technical and organizational safeguards, no method of transmission or storage is completely secure.
In the event of a security incident involving personal information, we will take appropriate measures, which may include:
Investigating the incident.
Containing and mitigating potential impacts.
Restoring affected systems.
Notifying affected individuals where required by applicable law.
Reporting to relevant regulatory authorities where legally required.
We may update or revise this Privacy Policy from time to time to reflect:
Changes in applicable laws or regulations.
Improvements to our services.
Changes in technology.
Business or operational changes.
Security enhancements.
The updated version will be posted on our website with a revised "Effective Date." Continued use of the website after any changes constitutes acceptance of the updated Privacy Policy.
This Privacy Policy shall be governed by and construed in accordance with the laws of India, without prejudice to any mandatory rights available to users under the laws of their country of residence.
Nothing in this Privacy Policy limits any statutory rights available under applicable data protection laws.
Any disputes arising from this Privacy Policy or the use of our website shall first be addressed through good-faith discussions.
If a dispute cannot be resolved amicably, it shall be subject to the jurisdiction of the competent courts where the business is registered, unless otherwise required by mandatory applicable law.
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal information, please contact us.
Urban Chef
Website: https://urbanchef.com
Email: supporturbanchef@gmail.com
For privacy-related requests, please include:
Your full name.
Registered email address.
Contact number.
Order number (if applicable).
A clear description of your request.
We will make reasonable efforts to respond within the timelines required by applicable law.
In accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, users may contact our designated Grievance Officer regarding complaints or concerns relating to the processing of personal information.
Grievance Officer
Urban Chef
Email: supporthunarbharat@gmail.com
Please include sufficient details to enable us to investigate and respond to your grievance.
If any provision of this Privacy Policy is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.
This Privacy Policy constitutes the complete statement regarding the collection, use, disclosure, storage, and protection of personal information by Hunar Bharat in connection with the use of its website and services.
By accessing or using our website, creating an account, or purchasing products from us, you acknowledge that you have read, understood, and agree to this Privacy Policy.
